Priya Sharma
priya@northwind.example
- Campaign
- Lead gen · Demo request
- Ad group
- US · Founders 25–44
- Ad
- Carousel · 3 benefits
Form answers
- Company size
- 11–50
- Budget per month
- $2,000–$5,000
- Timeline
- This quarter
Value $2,400 Wants a demo next week
Results & leads
Know which ads bring customers, not just leads.
Leads from your Meta lead forms land in Adwise automatically, tied to the campaign, ad group and ad that produced them. Move them from new to won, and see cost per lead next to what actually closed.
app.adwise.io/leads
Leads
0
Cost per lead
$0.00
Won value
$0
Win rate
0.0%
New1
Aisha K.
Lookalike 2%
$1,800
Contacted1
Marco R.
Retarget · 30d
$900
Qualified1
Priya S.
Lead gen · Demo
$2,400
Won1
Tom B.
Lead gen · Demo
$3,200
Lost1
Lena M.
Broad · Video
$600
Capture
Every lead, with where it came from.
Instant-form leads sync in on their own. Leads from calls, email or walk-ins can be added by hand, so the pipeline is the whole picture.
Qualified
Synced from lead forms
Connect a Meta ad account and instant-form submissions arrive with the email and every answer the person gave.
Added by hand
Log a lead that came in another way. Tie it to a campaign or mark it organic so it doesn’t skew cost per lead.
Values and notes
Give each lead a value and keep notes and timestamps next to it, so won revenue is real revenue.
By campaign
Cheap leads aren’t always good leads.
Split your results by campaign to see counts by stage, cost per lead, win rate and won value side by side. Then move budget toward the campaigns whose leads close.
CampaignLeadsCost / leadWin rateWon value
Lead gen · Demo request
Leads64
Cost / lead$41.20
Win rate21.9%
Won value$31,200
Lookalike 2% · Signup
Leads48
Cost / lead$29.80
Win rate18.8%
Won value$13,500
Broad · Video views
Leads112
Cost / lead$12.40Cheapest
Win rate1.8%
Won value$1,300
The cheapest leads came from Broad · Video views, and they closed at 1.8%. Demo requests cost 3× more per lead and brought in 24× the revenue.
History
Every change, on the record.
Stage moves, value edits and notes are written to the audit log with who made them and when. Pair what closed with spend analytics
Stage changed contacted → qualified
Today 14:02 · you
Value set to $2,400
Today 11:40 · you
Note added: “Wants a demo next week”
Yesterday 17:15 · you
Lead created from Meta lead form
Yesterday 09:03 · sync
The vault
Stop paying for 3 a.m. clicks. Keep the hours that pay.
On your numbers, that’s up to ₹1,50,000 a month back in the vault. Adwise is in closed beta: email for an invite, connect an ad account in minutes, and dry-run your first schedule the same day.