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Run better ads, in plain English

Practical guides to Meta and Google ads, from a clean account setup and working conversion tracking to scaling what works. Free to read, no sign-up.

Foundations

The numbers behind every ad account, whichever platform you use.

3 guides

5 min read
Set a target CPA and ROAS from your margins
Work out what a sale or a lead is actually worth to you before judging any campaign.
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5 min read
Read your results without over-reacting
Daily noise, incomplete recent data and attribution: why numbers jump and never quite match.
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4 min read
Dayparting: run ads in the hours that convert
Use your own hourly data to decide when ads should run, without cutting hours too early.
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Meta adsMeta

Facebook and Instagram: from a clean setup to scaling what works.

5 guides

Google AdsGoogle

Search campaigns, conversion tracking and cutting wasted clicks.

3 guides

The vault

Stop paying for 3 a.m. clicks. Keep the hours that pay.

On your numbers, that’s up to ₹1,50,000 a month back in the vault. Adwise is in closed beta: email for an invite, connect an ad account in minutes, and dry-run your first schedule the same day.

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Run better ads, in plain English

Foundations

Set a target CPA and ROAS from your margins

Read your results without over-reacting

Dayparting: run ads in the hours that convert

Meta adsMeta

Set up your Meta business the right way

Meta Pixel and Conversions API, explained

Launch your first Meta campaign (and avoid the Traffic trap)

Lead form ads that bring real enquiries

Meta's learning phase, creative fatigue and scaling

Google AdsGoogle

Google Ads setup and conversion tracking

Build your first Google Search campaign

Optimize Google Ads: Quality Score, search terms and scaling

Stop paying for 3 a.m. clicks. Keep the hours that pay.