Finds leaks
Wasted-spend finder
See which campaigns are spending without converting, or at a ROAS that loses money, before the month is gone.
Live leak
Your ads are bleeding money. Every hour.
₹—
leaking so far this month from an example account: ₹10,00,000/mo in ad spend, 30% of it running in hours nobody has checked. Use your numbers
Read-only until you approve an actionWorks with Meta Ads and Google Ads
Where it leaks
Four places ad money quietly drains away.
None of them show up on a daily glance at your dashboard. All of them compound, every hour. Figures are from an example account.
3 a.m. clicks−₹18,700/wk
Spend in hours that never convert
Zero-conversion campaigns−₹14,250/wk
Budget burning with nothing back
Budgets dead by 4 p.m.−₹9,600/day
Out of money before the evening peak
Spikes nobody saw−₹22,400
A CPA spike that ran all weekend
Then Adwise
Finds every leak. You approve the fix.
- Night pause scheduled, 23:00–05:00
- 3 zero-conversion campaigns flagged
- Budget re-paced for the 19:00 peak
- CPA spike alert sent in 12 minutes
- 3 a.m. clicks→paused
- Dead budgets→re-paced
- Zero-conversion campaigns→flagged
- CPA spikes→caught
- Wasted search terms→excluded
- Tired creatives→spotted
Your numbers
How much is running blind?
Most accounts spend a big share of their budget in hours nobody has checked. Not all of it is wasted, but until you look hour by hour, you can’t tell which part is. Adwise shows you.
Running blind every month
₹3,00,000That’s ₹36,00,000 a year, or ₹10,000 every single day.
If dayparting won back even half
₹1,50,000back in your budget each month
Find my leaksIllustrative arithmetic on your inputs, not a promise. Adwise shows the real split from your own hourly data.
Money on fire
₹84,490 spent. Zero conversions.
Nine campaigns on an example account, still spending weeks after they stopped working. Usually found at month-end, when it’s already ash.
Adwise, same day
Flag them in hours. Put the budget back to work.
The wasted-spend finder spots campaigns spending without converting while you can still act. Pause them or move their budget, with a dry-run and your approval first.
The fix
Every leak, found. Every fix, previewed first.
Each feature answers a practical question: where is money leaking, when do your ads convert, what broke overnight, and what should change today.
Fixes them
Best hours
An hour × weekday heatmap shows when your ads convert. Schedule around it so budget goes to the hours that pay.
Finds leaks
Budget alerts
Know when a budget is about to run out before the day’s best hours, not after they’ve passed.
Finds leaks
Anomaly alerts
ROAS drops, CPA spikes, spend spikes and conversion drops get flagged in-app or by email while you can still act.
Finds leaks
Creative performance
See which ads and creatives are carrying results, and which are spending without pulling their weight.
Finds leaksSoon
Search-term insights
Find the Google Ads search terms and keywords that eat budget without converting, so you know what to exclude.
Fixes them
Rules with dry-run
Turn the checks you do by hand into rules. Every rule shows exactly what it would change before it runs.
Fixes them
AI analyst
Ask “what should I fix today?” and get a ranked answer from your own data. Any change waits for your approval.
Dayparting
Your ads never sleep. Neither does the spend.
Every hour of every weekday, mapped by what it actually returns. Scroll to spin through a day on an example account. Red hours are below a 2× ROAS target.
12:00
Earning its keep
ROAS 2.93× · ₹24,355/wk
Dry-run first, always.
AI analyst
Ask it like you’d ask your best analyst.
The AI analyst answers from structured tools over your own ad data, shows its working, and proposes actions. It never makes a change on its own. You approve, and the approval lands in the audit log.
- “Why did ROAS drop yesterday?”
- “What are my best-performing hours?”
- “Compare this week vs last week”
- “Which campaigns spend without converting?”
Adwise · AI analyst
Which campaigns wasted the most money yesterday?
Adwise AI:
get_campaign_metricscompare_periodsget_hourly_performance
Three campaigns spent ₹42,930 yesterday and returned only ₹19,540, a 0.46× ROAS. 71% of that spend landed between 23:00 and 05:00 IST.
| Campaign | Spend | Conv. | ROAS |
|---|---|---|---|
| MetaLate-night · Advantage+ | ₹18,700 | 2 | 0.41× |
| GoogleGeneric Search · Broad | ₹14,250 | 3 | 0.63× |
| MetaLookalike 3% · Video | ₹9,980 | 1 | 0.29× |
Suggested action
Add a night pause (Mon–Sun 23:00–05:00 IST) to these 3 campaigns. Dry-run: 3 campaigns, 2 accounts, no conflicts.
Approve actionReview details
How it works
A closed loop, from data to decision.
The loop you already run by hand, only continuously, with a record of every step.
- 01
Connect
OAuth into Meta Business and Google Ads. Pick the accounts you want.
Read-only by default
- 02
Ingest
Performance data syncs hourly, down to campaign, ad, creative and hour of day.
Hourly sync
- 03
Analyze
Breakdowns, period comparisons, heatmaps, anomalies and AI answers.
Campaign × day × hour
- 04
Decide
Rules, schedules and AI suggestions are checked for conflicts and previewed.
Dry-run first
- 05
Execute
Changes go out through provider APIs, and only when the state actually needs to change.
Idempotent actions
- 06
Learn
Every outcome is recorded and feeds the next analysis. Then the loop runs again.
Full audit history
Safety & control
Automation you can explain afterwards.
Adwise checks targets, provider capabilities, current state and conflicts before it changes anything, and then records what it did.
Dry-run everything
Every rule and schedule shows exactly which campaigns it would touch, and how, before you turn it on.
Idempotent actions
Desired state is compared with current state first. If a campaign is already paused, nothing is sent.
Human approval
AI suggestions never mutate on their own. Someone on your team approves, and their name is recorded.
Complete audit log
Trigger, actor, before/after state and provider response for every action, kept and searchable.
Audit log · Today
Live- Applied
Pause · Late-night · Advantage+
Schedule · Night pause
- Skipped: already paused
Pause · Retargeting · 30d
Schedule · Night pause
- Applied
Budget ₹8,000 → ₹9,600 · Prospecting · Broad · IN
Rule · Evening boost
- Applied
Pause · Lookalike 3% · Video
Priya S. approved AI
- Blocked: conflicts with schedule
Budget −20% · PMax · Catalog
Rule · ROAS guard
Showing 5 of 1,284 eventsbefore/after · actor · provider response
Closed beta
Adwise is invite-only for now.
New accounts are opened in small batches so every one gets set up properly. Send an email to ask for access. There’s no pricing yet, and the beta is free.
- Free for the whole beta
- Every feature, including dayparting and the budget planner
- Direct line to the developer for feedback and requests
- Dry-run by default, so nothing changes until you say so
Request beta access
Accepting requests01Send an email
A line about your business, the ad platforms you use and roughly what you spend.
02Get a reply
Usually within a day or two, with any questions about your setup.
03Receive your invite
An invite link to create your workspace and connect your ad accounts.
The vault
Stop paying for 3 a.m. clicks. Keep the hours that pay.
On your numbers, that’s up to ₹1,50,000 a month back in the vault. Adwise is in closed beta: email for an invite, connect an ad account in minutes, and dry-run your first schedule the same day.