Budget planner
Set one budget. Adwise spends it on plan.
Tell Adwise what you want to spend this month. It paces the total day by day, splits it across your campaigns, moves unused budget to what’s working, and shows how much of the plan was delivered.
Total for this month
$0
Sep 1 – Sep 30 · 30 days
- Prospecting · Broad US40%$267
- Search · Brand25%$167
- PMax · Catalog20%$133
- Retargeting · 14d15%$100
One number, paced for you
Pick a curve. Adwise does the daily math.
Spread the total evenly, front-load it for a launch, or back-load it toward a deadline. You can also edit any single day.
Even
Same budget every day
Day 1 $667 · Day 30 $667
Front-loaded
More early, tapering off
Day 1 $1,000 · Day 30 $333
Back-loaded
Builds toward the end
Day 1 $333 · Day 30 $1,000
Re-paced daily
Over or under, it corrects itself.
Every day, the plan takes what’s left of the total and spreads it over the remaining days. Spend ran hot? Tomorrow’s budgets ease off. Came in light? They step up.
Spent to date
$8,000
Remaining
$12,000
Today onward
$667/day
Split across campaigns
Each campaign gets its share, and never less than its floor.
Auto-fill the percentage split from past spend or ROAS, then adjust by hand. Set a daily minimum per campaign; if a share falls below it, the difference comes proportionally from the others.
- Prospecting · Broad USMeta40%$272
- Search · BrandGoogle25%$170
- PMax · CatalogGoogle20%$136
- Retargeting · 14dMeta15%$102
Total 100% · minimum $60/day each$680
Unused budget moves
Money left on the table goes where it’s working.
If a campaign spent under 70% of its budget yesterday, its unspent amount moves to campaigns that hit their cap, weighted by 7-day ROAS. It never drops a campaign below its minimum, and the reason is logged.
Yesterday → today
Spent 52% of $300 · underspent
$300/day → $156/day
- Search · BrandGoogle
Spent 100% · hit its cap · ROAS 4.2
$200/day +$86 → $286/day
- PMax · CatalogGoogle
Spent 97% · hit its cap · ROAS 2.8
$160/day +$58 → $218/day
Delivery you can trust
See how much of the plan actually got spent.
Planned vs spent, day by day, with every budget change in the action log under the source “Budget plan”.
0.0%
of planned spend delivered, to date
Change log · source “Budget plan”
- Search · Brand$170/day → $212/daysucceeded
- Prospecting · Broad US$300/day → $268/daysucceeded
- PMax · Catalog$140/day → $151/daysucceeded
- Retargeting · 14d$80/day → $100/daydry-run
Safe by default
Built to be trusted with your budget.
Try a plan risk-free, keep full control, and see every change it makes.
Dry-run first
A new plan records the budget changes it would make and never touches the ad platform until you switch it live.
Works with dayparting
If a campaign is also on a dayparting schedule, the plan sets its base budget and the schedule applies its hourly multipliers on top.
Once a day, on local time
The plan re-paces once per day, just after midnight in the ad account’s timezone, or whenever you hit Run now.
Campaign daily budgets
Plans work with campaigns that have a campaign-level daily budget, in one currency per plan.
One plan per campaign
A campaign can belong to only one enabled plan at a time, so plans never fight each other.
Every change in the action log. Dry-run or live, each budget the plan sets is recorded with its reason.
FAQ
Budget planner questions
What happens if a campaign overspends one day?
The next day’s run re-paces: the remaining budget is spread over the days left, so the plan lands close to your total instead of drifting.
How long can a plan run?
Any period up to 92 days: this month, the next 7 days, or a custom range such as a sale week.
Will it change anything the moment I save?
No. Every plan starts in dry-run and only records what it would have set. Check the action log, then switch it live.
Which budgets can it manage?
Campaign-level daily budgets on your connected Meta Ads and Google Ads accounts. Ad set, ad group and lifetime budgets aren’t managed by plans.
The vault
Stop paying for 3 a.m. clicks. Keep the hours that pay.
On your numbers, that’s up to ₹1,50,000 a month back in the vault. Adwise is in closed beta: email for an invite, connect an ad account in minutes, and dry-run your first schedule the same day.