Analytics

See where your ad spend earns, and where it leaks.

Pick any date range and Adwise shows spend, conversions, CPA, revenue and ROAS for your campaigns, ad groups and ads, next to the previous period so you know what actually changed.

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app.adwise.io/analytics

Sep 13 – Sep 26vs previous 14 days

MetaGoogle

Spend

$06.3%

Clicks

012.8%

CTR

0.00%13.1%

CPC

$0.006.0%

$025.0%

This period Previous

Performance

Every number that decides a budget.

One view of the metrics you check every morning, across every level of every account.

Spend
Impressions
Clicks
CTR
CPC
CPM
Conversions
CPA
Revenue
ROAS
Frequency

Compared by default

Every range is measured against the previous period of the same length, so a good week looks good for the right reasons.

Campaign, ad group or ad

Totals up top, then drill into the level you manage. The same metrics hold at every level.

Daily and hourly data

Synced from your connected Meta Ads and Google Ads accounts, so hour-level questions have hour-level answers.

Breakdowns

Averages hide the waste.

Split results by country, device, placement and hour of day. The segment dragging your ROAS down is usually obvious once it has its own row.

CountrySpend · ROAS

United States$12,400 · 3.9×
United Kingdom$5,100 · 3.1×
Canada$4,200 · 2.6×
Australia$2,900 · 1.2×

DeviceSpend · ROAS

Mobile$16,800 · 3.1×
Desktop$6,400 · 4.4×
Tablet$1,400 · 1.6×

PlacementSpend · ROAS

Feed$11,200 · 3.8×
Search$7,300 · 4.1×
Stories$3,900 · 2.2×
Audience Network$2,200 · 0.7×

Hour of dayROAS

18:00–21:00 returns 4.1×; 00:00–05:00 returns 0.5×.

Wasted spend

Find the money that bought nothing.

The wasted-spend finder flags campaigns, ad groups and ads that keep spending without results, ranked by how much they cost you.

Spending without results

Last 14 days

$5,279

Broad · Interest stack
Campaign Meta
$1,840
0 results
Display · Remarketing 90d
Ad group Google
$1,215
1 result
UGC video v3 · 15s
Ad Meta
$962
0 results
PMax · Accessories
Campaign Google
$744
1 result
Carousel · Winter promo
Ad Meta
$518
0 results

Then act

Turn what you found into a fix.

Analytics feeds straight into the tools that change spend.

Build a dayparting schedule

The hour-of-day breakdown becomes a heatmap. Pause the hours that lose money and keep the ones that pay.

See dayparting

Create an automation rule

Found an ad group that spends without converting? Write a rule so the next one gets caught for you.

See automation

The vault

Stop paying for 3 a.m. clicks. Keep the hours that pay.

On your numbers, that’s up to ₹1,50,000 a month back in the vault. Adwise is in closed beta: email for an invite, connect an ad account in minutes, and dry-run your first schedule the same day.

Request beta access