Dayparting
Spend when your customers buy. Pause when they sleep.
Adwise shows which hours and days actually convert, then runs a weekly schedule that pauses, resumes and re-budgets your campaigns hour by hour, on Meta Ads and Google Ads.
- Off
- 0.5×
- 1×
- 1.2×
- 1.5×
- 2×
- 5×
The problem
Your budget runs all night. Your customers don’t.
Ad platforms pace a daily budget across all 24 hours, but conversions bunch up in a few windows. Every dollar spent at 3 a.m. is a dollar missing at 8 p.m.
Find your hours
Hour of day × day of week, from your own data.
A 7×24 heatmap built from your synced hourly performance. Switch between ROAS, CPA and conversions to see where money works and where it leaks. Want the bigger picture? See analytics.
Best slot
Monday 09:00
3.32×
Weakest slot
Monday 01:00
0.95×
Paint the schedule
168 hours. Paint each one.
Pick campaigns or ad groups, then brush across the week. Each cell is off (paused), on, or a budget multiplier from 0.1× to 5×: lean into your best evenings, trim slow mornings, switch off the dead of night.
- Off
- 0.5×
- 1×
- 1.2×
- 1.5×
- 2×
- 5×
Every hour
Each hour, the schedule does its job, and writes it down.
When an hour starts, Adwise applies that cell to your targets. Every change lands in the action log with the status and daily budget before and after.
18:00
Budget ×1.5
23:00
Pause
07:00
Resume
Safety
Built to be trusted with your budget.
Try it risk-free, keep full control, and see every change it makes.
Dry-run first
A new schedule records what it would do and never touches the ad platform until you switch it live.
On and off anytime
Enable or disable a schedule whenever you like. Disabled schedules make no changes.
Checked every 5 minutes
The scheduler checks every 5 minutes, so an hour’s change lands close to the top of the hour.
The right timezone
Hours follow each ad account’s own timezone by default, or a timezone you choose.
Schedules win
If an automation rule touches the same campaign in the same hour, the schedule wins and the rule’s change is logged as skipped.
Never applied twice
Changes are idempotent: an hour’s change is applied once, even if the check runs again.
Every change in the action log. Dry-run or live, from a schedule or an automation rule, it’s all recorded in one place.
FAQ
Dayparting questions
What can a schedule control?
Campaigns or ad groups on your connected Meta Ads and Google Ads accounts. Each hour of the week is off (paused), on, or a budget multiplier from 0.1× to 5×.
Where does the heatmap data come from?
From the hourly performance Adwise syncs from your ad accounts, the same data behind analytics.
Will it change anything the moment I save?
No. Every schedule starts in dry-run and only records what it would have done. Check the action log, then switch it live when you’re happy.
What if I also have automation rules?
They work together. If a rule and a schedule touch the same campaign in the same hour, the schedule wins and the rule’s change is logged as skipped.
Which timezone are the hours in?
Each ad account’s own timezone by default. You can pick a different one per schedule.
The vault
Stop paying for 3 a.m. clicks. Keep the hours that pay.
On your numbers, that’s up to ₹1,50,000 a month back in the vault. Adwise is in closed beta: email for an invite, connect an ad account in minutes, and dry-run your first schedule the same day.