Automation rules
Rules that guard your budget while you’re not looking.
Tell Adwise what bad spend and good spend look like. It checks your numbers on a schedule, pauses what’s bleeding, scales what’s working, and shows you exactly what it did.
Pause spenders that stopped converting
Campaign level · 12 selected campaigns · lookback 3 days
When all match
- Spend>$250$312.40
- Conversions<31
- CPAchanged by >40% up+62% vs prev. 3d
Then
Checks every 15 min · cooldown 60 min · max 5 changes per run
Run log
- Prospecting · Broad US
Would pause · dry-run
- Retargeting · 14d
No match · CPA $18.20
- Lookalike 2% · Video
Would pause · dry-run
- Matches · 7d
- 14
- Changes · 7d
- 0 (dry-run)
Conditions
Write the rule the way you’d say it.
Pick a level and a scope, stack conditions that must all match, and choose how many days to look back.
Level and scope
Run at campaign, ad group or ad level, across the whole workspace, one ad account, or campaigns you pick.
Eleven metrics
Compare against a fixed number with the operators you’d expect.
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- CPM
- Impressions
- Clicks
- Frequency
- >
- ≥
- <
- ≤
- =
Trends, not just thresholds
Catch a metric that moved more than X% up or down versus the previous period of equal length.
CPA changed by more than 30% up
+45% · matches
Actions
Then do something about it.
Pause, activate, move budgets or just get a heads-up. Ad-level rules stick to pause, activate and notify.
Pauseall levels
Stop a campaign, ad group or ad the moment it crosses your line.
Activateall levels
Bring something back when the numbers recover.
Increase budget
Scale winners by a percentage, up to +200% per change.
Decrease budget
Trim spend on campaigns that are getting expensive.
Set budget
Put the daily budget at a fixed amount.
Notifyall levels
Just tell you, and leave the campaign alone.
Guardrails
Built so a bad threshold can’t burn your account.
Rules earn trust in dry-run, then run with limits you set.
Dry-run first
Every new rule records what it would do and never touches the ad platform until you switch it live.
Cooldowns
Set how many minutes a rule waits before it can change the same thing again.
Max changes per run
Cap how much a single run can touch, so a bad threshold can’t sweep the account.
No double changes
The same change is never applied twice in the same time slot.
Schedules win
If a dayparting schedule and a rule touch the same thing in the same hour, the schedule wins and the rule’s change is logged as skipped, with the reason.
Checked every 5 minutes
The scheduler checks every 5 minutes, and each rule runs on its own interval.
Action log
Every change, with the before and after.
Each rule shows its last run, next run, matches and changes, in total and for the last 7 days. Every change it makes, or would make, lands in the action log with status and daily budget before and after, the reason, and where it came from.
- succeeded
Prospecting · Broad US · $400/day → $480/day
Rule · Scale winners — ROAS ≥ 3.0 over 7d (3.4)
- skipped
Search · Generic · $220/day → $220/day
Rule · Trim CPA — Schedule “Evening boost” owns this hour
- dry-run
Lookalike 2% · Video · Active → Paused
Rule · Stop bleeders — Spend > $250, conversions < 3 (3d)
- succeeded
Search · Generic · $200/day → $220/day
Schedule · Evening boost — Mon 17:00 · 1.1× budget
Source: manual · schedule · rule · revertbefore/after · reason
The vault
Stop paying for 3 a.m. clicks. Keep the hours that pay.
On your numbers, that’s up to ₹1,50,000 a month back in the vault. Adwise is in closed beta: email for an invite, connect an ad account in minutes, and dry-run your first schedule the same day.